Global Experience Assessment
Technology and testing come together to help brands earn worldwide appeal. For that reason, we are building our services in Global Transformation Assessment.
For global brands, every new market is a new test. What works in New York won’t work in Paris; what works in Paris might not resonate in Buenos Aires. Business leaders understand this, by implementing localization practices across global markets. Every choice matters for a brand, and the stakes are high.
But true localization, the kind that shows real cultural literacy, is a complex equation of messaging, UX, and strategy. Fostering a global brand is all about stepping into your users’ shoes and understanding what fuels their interest. That’s a marketing problem. So, get marketers to solve it.
That’s why +ing Digital Marketing is developing our first Global Experience Assessment:
A unique hybrid program that merges testing, data science, and market research to drive localization efforts and build brands that earn affection the world over.
A global presence comes with distinct challenges – often unexpected ones. Our team has experience helping brands clear these hurdles, so they can move confidently in international markets.
- Scalable Testing.
- Cross-Team Collaboration.
- A Focus on Strategy.
Software, content, testing, research – a lot comes together to evolve your global UX. The result, however, is singular: A brand experience suited for the world stage.
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